(the manifesto)

About SCALE

SCALE is a premier architecture, art and design publication dedicated to showcasing exceptional
projects, innovative ideas, and creative excellence from Qatar and around the world. Through
thoughtfully curated stories and compelling visuals, SCALE celebrates architecture, interiors, design, and
the people shaping the built environment, inspiring readers with content that informs, engages, and
elevates the conversation around design.

(leadership)
Sindhu Nair

Sindhu Nair

Founder/Editor

An architect with over 25 years of journalism experience.
Sindhu Nair recently received the Ceramics of Italy Journalism Award for writing on the CERSAIE 2023. The article was selected as a winner among 264 articles published in 60 magazines from 17 countries.
A graduate of the National Institute of Technology, Kozhikode in Architectural Engineering, Sindhu took a post-graduate diploma in Journalism from the London School of Journalism.
SCALE is a culmination of Sindhu’s dream of bringing together two of her passions on one page, architecture and good reportage.

Contact: editor.scalemag@gmail.com
(our team & contributors)

The Editorial Voice

Aishwarya Kulkarni

Aishwarya Kulkarni

Senior Editor

Aishwarya Kulkarni is an Architect and Urban Designer who channels her passion for urban analysis and architectural aesthetics into compelling writing. With experience working at the grassroots level in India, she now strives to shed light on rural and urban infrastructural challenges through research and writing. She believes in the power of communication and explores it through architectural journalism to demystify the intricacies of the built environment, making it accessible to all.

aiswaryakulkarni@gmail.com
Arya Nair

Arya Nair

Contributor

Arya Nair is an architect, interior designer and writer from Kerala, currently based in the UAE. With a background in architecture and a natural instinct for storytelling, she is drawn to the people, processes and ideas behind the spaces we inhabit. As a Special Correspondent at Scale Magazine, she writes about architecture, design and creative practice through thoughtful conversations and narratives. Outside work, she is usually watching films, filming, petting every animal she meets or finding her way back to the mountains.

aryanair@gmail.com
Amrita Shah

Amrita Shah

Contributor

A non-practicing architect, art lover, yoga enthusiast, animal communicator and energy worker. She holds a Post-Graduate Diploma in The Aesthetics of Indian Art and has written about architecture, design, art and travel for two decades. She is currently authoring a cookbook focussing on healthy baked goodies. Amrita lives in Pune with her family of 2 and 4-legged creatures.

amritshah@gmail.com
Amiya Hisham

Amiya Hisham

Contributor

Amiya Hisham is an architect with interests in language and culture. She likes to read changes in the design world against its socio-cultural, political and ecological drivers. She prefer strong tea over coffee but will try anything from comics to Camus.

amiyahisham@gmail.com
Deepa Gopal

Deepa Gopal

Contributor

A visual artist and a creative writer, Deepa Gopal is based in Dubai. Winner of the Honourable Mention Award for painting from the Kerala Lalithakala Akademi and author of the blog, Hues n Shades, her works are often “mindscapes” – an introspection into the emotional and the psychological. She likes to engage with dreams, myths, and visions. In over a decade of her art career, she has conceptualised and curated three exhibitions and participated in several others. “I art, I write, therefore I am,” is her motto.

deepagopal@gmail.com
J

Juan Torres

editorial

Juan is an independent curator and editor based in Milan.

juan@gmail.com
(tech support & branding)

Tech Support & Social Media Branding

Shijin

Shijin

Website Design, Development & SEO Management

Shijin is an SEO expert and backend developer at ScaleMagOnline, seamlessly integrating his skills in both domains to deliver impactful digital solutions. Proficient in PHP, Laravel, React Native, and Python, he offers a diverse skill set. Whether he’s enhancing website performance for search engines or architecting resilient backend systems, he excels in tackling the complexities of contemporary web development.

shijin@gmail.com
Malavika

Malavika

Social Media and Branding

Every brand has a story, and Malavika helps you tell it. She is a brand identity designer who helps businesses find their story and bring it to life visually. With a background in Communication Design, she builds distinct visual systems that transform what a brand stands for into designs people remember. Malavika turns core ideas into clear, memorable visual identities that connect with audiences and makes a lasting impression.

malavika@gmail.com
Zaheer Mohammed

Zaheer Mohammed

Social Media and Branding

An Architect with hands-on practice in Bangalore and Kerala, Zaheer Mohammed works at the intersection of architecture, interior design, photography, and post-production. What began as a foundation in spatial design naturally evolved into a dedicated career in capturing built spaces, allowing him to document projects from a uniquely dual perspective. Driven by an eye for precise framing, natural light, and authentic spatial flow, Zaheer crafts immersive visual stories that articulate the subtle dialogue between architectural form, interior detail, and the human experience.

zaheer0@gmail.com